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Movin’ on Up: Ten Tips to Help You Advance Your Trade Show Career
Which side are you on? Client? Supplier? Show management? Our industry is exciting and feeds on innovation and talent. I can personally attest that these ten tips worked for me in advancing my career....
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Strategy, Goals, Tactics and Marketing Objectives: Four Marketing Terms that...
Editor’s Note: This post was originally published in September 2016 and has been updated for relevance and accuracy. Remember your rookie days when people used terms like “marketing objectives and...
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Importance of Client Agency Relationship: So Your Agency has Multiple Clients...
The client-agency relationship revolves around trust and the belief that each party wants what’s right for the other. Although the marriage metaphor has been used way too often to describe this...
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A Baker’s Dozen: 13 Questions to Ask When Hiring a Marketing Agency for Your...
If you’re considering marketing assistance, it’s crucial to ask all the right questions when hiring an agency in order to make the right choice. Trade show exhibiting demands that when you search for a...
View ArticleEvents Have a Robust Future: Seize the Competitive Advantage
2020 was a disastrous year for live events. Starting (arguably) with Mobile World Congress in February 2020, more than 90% of live events on the calendar for 2020 were canceled. The fallout from lost...
View ArticleWhat Have We Learned about Virtual Engagements?
In the early months of 2020, when our in-person events were suddenly transported to virtual platforms—if not canceled outright—we were catapulted into a new event landscape as exhibitors/sponsors,...
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Setting Goals for the New Hybrid Exhibit Challenge
To quote my favorite hip hop line of the 90s, “Don’t call it a comeback!” Comebacks are for celebrities trying to restart dormant careers. The event industry isn’t making a comeback—it’s making a...
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Setting and Measuring Objectives for Hybrid Exhibiting
Let’s review our last post: When we establish goals for our events, we set a high-level view of what we hope to accomplish. When we set goals for hybrid exhibiting, we tap into everything we know about...
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Hybrid Exhibiting: You and the Show Organizer
We’ve reached the end of our series on hybrid exhibiting, and it’s time for a review: Despite all the apparent disasters in the event industry during the past year, we remain optimistic about the...
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Seven Steps New Exhibit and Events Managers Should Take
The COVID pandemic upended the exhibit and event industry. After shutting down for more than a year, the event industry changed in unavoidable and unprecedented ways. One consequence was the shuffling...
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